Jessie Cross, Copywriter

jessica@cakehousecreative.com ^[1]

I’m currently employed full-time as a senior interactive copywriter for a large financial services firm in Boston. I run The Hungry Mouse ^[2] in my spare time.

Hill Holliday Boston, MA 2007—August 2011
Senior copywriter for Bank of America, Merrill Lynch, U.S. Trust, Novartis, Healthways, and CVS accounts. Lead writer for Bank of America’s social work. Blogger for the Hill Holliday blog ^[3]. I have specific expertise with content and social media, and have deep experience writing about self-directed investing, wealth management, and philanthropy. Responsible for copy for conceptual and strategic communications, including social, digital, direct mail, print, and collateral.

The Hungry Mouse Boston, MA 2008-Present
Proprietor and blogger at The Hungry Mouse ^[4], a nationally recognized food blog featuring step-by-step recipes and high-quality photography. Responsible for:

• Creative development, from site concept and design to copy and photography
• Social media and awareness, including regular use of Twitter ^[5] and Facebook ^[6]
• Managing affiliate marketing relationships, including Amazon, Google, and LinkShare
• Recipe research, development, and testing

The Hungry Mouse attracts an average of 150,000+ monthly visitors. The site has Google page ranks up to 5, an Alexa rank ^[7] of 90,164, and has been featured on Saveur.com ^[8] (who named the site to its Best of the Web ^[9] list), Bon Appetit magazine, Serious Eats, The Kitchn, not martha, and The New York Dining Examiner. Dozens of my photos have been published on Foodgawker ^[10], Tastespotting ^[11], and PhotoGrazing ^[12].

Cake House Creative Boston, MA 1995—Present
Freelance copy and creative for accounts including State Street, SeeMyDrink.com, Harvard University, Prentice Hall, Liberty Funds Distributor, Citysearch.com, Ziff Davis, Royal Caribbean, and MBNA.

Fidelity Communications + Advertising Boston, MA 2005—2007
Senior copywriter for print ads, collateral, interactive, and direct mail for Fidelity’s in-house agency. Key accomplishments included writing a 30-minute speech for an executive vice president, serving as conceptual copywriter for the 2005 and 2006 annual reports, and leading strategic copy development for a major service launch.

New Media Publications Watertown, MA 2001
Editor in Chief of monthly trade newspapers Boston Digital Industry and New York Digital Industry (circulation: 50,000), as well as a weekly e-newsletter (distribution: 10,000). Oversaw editorial planning, development, and production. Hired, trained, and managed staff. Key accomplishments included rebranding both publications for an executive audience.

Smash Advertising Boston, MA 2000—2001
Traffic/production manager responsible for creating, implementing, and managing a traffic system for 60-person, full-service ad agency.

TPC (direct division of Holland, Mark, Edmund, Ingalls) Burlington, MA 1999—2000
Account executive responsible for planning and executing direct marketing campaigns. Wrote copy for direct mail, print ads, collateral, and web. Key accomplishments included directing and producing a seven-minute video for a major client presentation.

Fidelity Investments Boston, MA 1997—1998
Associate project manager in marketing. Responsible for traffic and print production of collateral. Key accomplishments included managing all materials for Fidelity Advisor Small Cap Fund launch in September 1998.

Best Weekends Magazine Southport, CT 1993—1997
Staff writer and editor for regional travel magazine. Pitched and wrote original articles. Key accomplishments included interviewing Second Lady Tipper Gore in Washington, D.C. for feature article.

Education Emerson College Boston, MA
Creative writing / French language and literature

Download a PDF of my resume. ^[13]