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Jessie Cross, Copywriter & Blogger

jessica@cakehousecreative.com

I’m a seasoned interactive copywriter. In my spare time, I run The Hungry Mouse, a nationally recognized food blog. I have specific expertise with content management and social media. I also have deep financial services experience writing about self-directed investing, wealth management, retirement, institutional services, and philanthropy.

Private Financial Services Firm Boston, MA 2011—Present
Senior interactive copywriter
for the in-house ad agency of a large, Boston-based financial services firm. I’m the lead digital writer for the institutional arm of our business. I’m also responsible for integrated online experiences; iPad and banner ads; landing zones; and email.

The Hungry Mouse Boston, MA 2008-Present
Blogger at The Hungry Mouse, a nationally recognized food blog featuring 450+ step-by-step recipes and high-quality photography. Cookbook author of Slushed! More Than 150 Frozen, Boozy Treats for the Coolest Happy Hour Ever. Responsible for:

  • Creative development, from site concept and design to copy and photography
  • Social media and awareness, including regular use of Twitter and Facebook
  • Managing affiliate marketing relationships, including Amazon, Google, and LinkShare
  • Recipe research, development, and testing

The Hungry Mouse attracts an average of 200,000+ monthly visitors. The site has Google page ranks up to 5, and has been featured in Saveur, Bon Appetit, The Huffington Post, The Washington Post, Parade Magazine, and Serious Eats. Dozens of my photos have been published on Foodgawker, Tastespotting, and PhotoGrazing. See more press here.

Cake House Creative Boston, MA 1995—Present
Freelance copywriter for accounts including State Street Global Advisors, SeeMyDrink.com, Harvard University, Prentice Hall, Liberty Funds Distributor, Citysearch.com, Ziff Davis, Royal Caribbean, and MBNA.

Hill Holliday Boston, MA 2007—August 2011
Senior copywriter for Bank of America, Merrill Lynch, U.S. Trust, Novartis, Healthways, and CVS accounts. Lead writer for Bank of America’s social work. Blogger for the Hill Holliday blog. Responsible for copy for conceptual and strategic communications, including social, digital, direct mail, print, and collateral.

Fidelity Communications + Advertising Boston, MA 2005—2007
Senior copywriter for print ads, collateral, interactive, and direct mail for Fidelity’s in-house agency. Key accomplishments included writing a 30-minute speech for an executive vice president, serving as conceptual copywriter for the 2005 and 2006 annual reports, and leading strategic copy development for a major service launch.

New Media Publications Watertown, MA 2001
Editor in Chief of monthly trade newspapers Boston Digital Industry and New York Digital Industry (circulation: 50,000), as well as a weekly e-newsletter (distribution: 10,000). Oversaw editorial planning, development, and production. Hired, trained, and managed staff. Key accomplishments included rebranding both publications for an executive audience.

Smash Advertising Boston, MA 2000—2001
Traffic/production manager responsible for creating, implementing, and managing a traffic system for 60-person, full-service ad agency.

TPC (direct division of Holland, Mark, Edmund, Ingalls) Burlington, MA 1999—2000
Account executive responsible for planning and executing direct marketing campaigns. Wrote copy for direct mail, print ads, collateral, and web. Directed and produced a seven-minute video for a major client presentation.

Fidelity Investments Boston, MA 1997—1998
Associate project manager in marketing. Responsible for traffic and print production of collateral. Managed all materials for Fidelity Advisor Small Cap Fund launch in September 1998.

Best Weekends Magazine Southport, CT 1993—1997
Staff writer and editor for regional travel magazine. Pitched and wrote original articles. Interviewed Second Lady Tipper Gore in Washington, D.C. for feature article.

Education Emerson College Boston, MA
Creative writing / French language and literature

Download a PDF of my resume.